User Guide

Intelligence

Free MRR analytics for every Recovery merchant. Predictive risk scoring is the paid layer.

Part 1

How Intelligence works

Intelligence runs nightly across the customers on your connected Stripe account. For each one it reads three things: whether they have engaged with a recovery email recently, what their payment history looks like, and what they are worth to you. Those combine into a score from 0 to 100.

The score is a way of sorting. What it is for is finding the customers worth your attention before they leave.

The three bands

At risk

Below 40

Watch

40 to 69

Healthy

70 and above

Note. The bands are strict in the middle: a score of 38 reads as at risk. The picture above is drawn from the same constant the engine scores with, so the two cannot drift.

Part 2

Customers

The customers page lists everyone on the account, sorted by score with the lowest first, and it can be searched and filtered by plan and by band.

Column	What it shows
Customer	Name and email, from Stripe.
Plan	The current plan tier.
MRR	What that customer contributes each month.
Health	The 0 to 100 score, in its band's colour.
Last seen	When the customer was last active.
Signals	What moved the score: recovery history, disputes, engagement.

Note. There is no Recommended action column, because nothing produces a recommendation and a column shown empty is worse than one not shown. The signals that moved a score are shown instead, which is the part a person can act on.

Part 3

Churn and MRR

The churn page splits your monthly recurring revenue across the three bands, so the question it answers is how much money is sitting in at-risk customers rather than how many of them there are.

The MRR view carries total monthly recurring revenue, how many customers are active, and the movement behind the total: new, expansion, reactivation, contraction and churn. A month whose headline barely moves can still be hiding a lot of both, which is what the movement view is for.

Part 4

What is free and what is paid

Every Recovery merchant gets MRR, movements, churn, and cohort analytics at no charge. This is not a trial, it stays free for as long as you use Recovery.

The $199 per month layer adds predictive risk scoring on top of the free analytics, surfacing which customers are trending toward churn before it happens.

Note. The paid layer is granted rather than bought at the moment. There is no self-serve checkout for it yet, so it is turned on for an account rather than purchased from a page.